Are you willing to change?
Resilience to change and you
It’s all about slow change and the power it has.
A reminder that our industry has been facing not just slow changes in it’s perception by the buying public but fast ones especially when it comes to the technical aspect. It has brought the technique of photography down to a simple act of pointing a camera and “voilà”, you have a “picture”.
No big news there!
However, the cultural aspect of our role as photographers is also changing. It could even slip out of our hands if we do not realize the importance that we have, as image creators, as people who preserve the world’s heritage right down to its nucleus: the family. Our duty is to realize the long term effect of our daily activities on our clients.
It’s not only how fast we can make a “buck”. Yes, I am all for making a good living, but it’s mostly what we bring to people. It’s how we can bring people to value those reminders of a special moment in their lives. It’s how we can change the concept of “good enough” that seems to be winning over the quality of a good relationship and of impeccable service.
Are we at least aware of the difference between taking a “picture” and creating a work of art? Do we realize that this industry could slowly fall into the same trap as many others when they became commodities in the market place? Yes photography is a commodity to some but still a work of art for many others. A work of art because we take the time to create, to pamper our clients, to have them live a wonderful experience.
I don’t know about you but for me, photography is still a mission and I’m not about to let go of my responsibility to my clients in lieu of fancy technological footwork.
Let’s be resilient to the changes in this industry by understanding our own value. It will be a lot easier to sell it to the qualified client.
My good friend Lad Kadyszewsky once told me something that changed my perspective of my own role:
“We do not sell photography; we sell what photography brings to people.”
Andre Amyot, otherwise known as the PhotoCoach, offers his training and coaching services to professional photographers since the year 2000. Before this, he was the owner of one of the largest commercial studios in Quebec, Canada for 25 years. His business generated more than $1,8 million sales. Today, Andre offers a new Photocoach online Business System. It delivers to professional photographers the much needed solutions to reach their own level of success.
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