Do you know how a lobster grows?

How does a lobster relate to photography?

Here is a great story from the animal kingdom that relates directly to us humans who are trying to evolve through time and a career in photography.

This is a great lesson taken from a video on Facebook. Even if the subject is stress management, I think it fits right with our constant need for improvement.

A lobster is a soft organism that is protected by a shell. Now, the rigid shell does not grow bigger. As the lobster inside grows, it creates pressure and the lobster becomes very uncomfortable.

So, how does it grow then?

It grows by hiding under a rock to prevent predators from attacking and the shedding its shell to grow a new one.

How does that relate to us, photographers? Simple.

As we grow in business, there comes a time when things need to change. A state of discomfort sets in and if we don’t keep up, we will be eaten up by those competitors who stay abreast of new technologies or business systems.

How do we keep up then?

Constant education is the answer.

There are so many ways to augment our knowledge base, no-one can stay on the side lines and pretend that everything is fine.
Not only does digital photography progress at an alarming rate but clients’ demands are creating pressures on our business systems and styles.

Only through an increase in the perception of value can we reduce the risks taken new clients
who call for our services.

Find the right person, the best source on how you can improve your business acumen and you’ll be able to face everyday challenges.

Andre Amyot

Andre Amyot, otherwise known as the PhotoCoach, offers his training and coaching services to professional photographers since the year 2000. Before this, he was the owner of one of the largest commercial studios in Quebec, Canada for 25 years. His business generated more than $1,8 million sales. Today, Andre offers a new Photocoach online Business System. It delivers to professional photographers the much needed solutions to reach their own level of success.

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