PhotoCoach Online Experts
Because it’s not all business… Unique on the PhotoCoachonline web site, you have access to a growing Team of Experts of various specialities. Each person has a distinct signature to propose; special programs to bring you and your skills to a higher level. Pick your Expert and set yourself apart from the crowd.
Andre, is a professional photographer with over 35 years of photo know-how and more than 19 years of experience in coaching photographers. Following a 10-year career in the Royal Canadian Air Force as a photographer, he decided to start his own business “SRT Photo inc” in 1974. This studio became over the next 25 years one of the largest and most successful in Canada reaching an annual billing nearing 2 million dollars.
Early 2000, after selling his majority shares of his studio, Andre created a business system designed to bring simple and comprehensive solutions to the ever-changing photography market. Today, photographers are facing numerous challenges in acknowledging their value and selling it to a qualified clientele.
Andre believes in the high potential of succeeding in today’s photography market if a person dedicates herself or himself in learning the principles of photography and business. A career in photography is like any other; it requires preparation and knowledge.
To this day, over 1500 photographers in Canada, the USA and Europe have attended Andre’s 3-day workshops and are working with the PhotoCoach System.
This new online version, the PhotoCoachonline “Core” system responds to a high demand for online training.
Andre invites you to dig in and revolutionize your career.
Having been one of PhotoCoach’s first clients in 2001, I had the privilege of going through his program teaching me the know-how to make a decent living doing something I am passionate about. It is with gratitude and respect for Andre Amyot that I share this with you. Thanks to the exercises but mostly to the methods of putting principles into action which the PhotoCoach System offers that I was able to go from annual sales of $34,392 to near a million dollars; all in less than 5 years. I went from being alone in my small business to being president/owner of two studios with over 10 full-time employees. That is the main reason why I now will become a collaborator for the new PhotoCoachOnline System. It is my turn to teach the powerful lessons which I learned and put into practice. My plan is to bring adaptations geared to new technologies so that the system offers even more in the new markets of photography.Having finished my studies in photography in 1994, I immediately plunged into the world of studio photography. I had the great opportunity of working with the finest photographers in Europe. In 1997, I created my first business, a lab for professional photographers specializing in black and white photography. However, commercial and portrait photography quickly took over from the lab business. It was in 2001 that I met Andre Amyot who took me under his wing so that I was able to become much more independent. I worked on my sales offer and on my services and it was then that my business took off! Within 5 years, I multiplied my sales by 1000. In 2005, I purchased a very specialized portrait studio in Montreal and opened a second one in Toronto in 2008. We photographed over 500 families per studio with a sales average of about $1000 per family. Now with quite a bit of experience accumulated, my passion has shifted to more of a training mode and it is in that spirit that I am so pleased to join the PhotoCoach International team. I am very happy to be able to teach and share with as many photographers as possible the way to earn a respectable living from their passion.
As many photographers across Canada and the US know, my main theme whether speaking to a group or consulting one on one or for various companies in the industry; has always been my belief that: “Those who are truly successful in the business of photography have developed the rare ability to create a formulated business system.” Yes that’s my quote and what I firmly believe. In 2004 there was a major shift in the industry, which I called the “digital wicked witch” Many established photographers failed to survive the learning cliff. Today I see photographers struggling and giving up on their dreams. Interesting I can name a few who have survived because they followed a system. In all my years in this industry I have found the Photo Coach System is the most complete comprehensive system. I am pleased to be asked to be involved with Andre’s continued journey helping you not only survive but excel in photography.
I purchased my business in 1975 in Abbotsford BC; it was not an easy start, however, with the love for the art and the perseverance to succeed, it has been 42 years and counting in the photography industry. I’ve earned many prestigious awards including Canadian and American Craftsman, Canadian Masters and numerous provincial and national photographic awards. However the awards that I treasure most two PPA national awards for meritorious service and the PPOC national service award, as I believe in giving back to the photographic industry. I have lectured, nationally and internationally (USA, France, Bahamas, Norway). Today with my business partner and love of my life Arlene, along with our son, Andrew William, we continue to strive for excellence in art and photography.
I believe Photocoach Online is the right direction. Nearing my 30s, I have met many aspiring photographers and artists my age, younger, and older; who know how to use a camera and can take some nice images. They’ve even taken out huge government loans to fund their schooling in a photography program. They end up flooding Instagram and they have a huge following… however the vast majority of them work other jobs because, as much as they’d love to, they can’t figure out how to make a living in photography. This is a HUGE problem! I feel that you should be able to make a living doing what you love and what you’re passionate about! This is why Photocoach Online is the best platform to learn how to not only turn a profit in the arts which you love so much, but to have a great life as well! If you’re serious about photography, you need this course! ”Andrew William Simpson” university for photography. I took a few classes in school and to be honest, my art needed quite a bit of work at the time. I used an old 35mm Canon and shot only in B&W, even developed and printed my own images. This is where I found my passion for the art. I, however, didn’t join the business of photography until later. A few years were spent traveling the world and appreciating different cultures and art in Europe. In 2010, I joined a cruise ship that sailed the South Pacific as a photographer. This is probably the hardest I have ever worked in my life as a photographer. 13 hours a day, 7 days a week for 14 months. In one week, our department of 9 photographers would bring in over $100,000 through photo sales. Do the math, how much in 14 months? Roughly $6,000,000; this I find to be quite remarkable. Looking at the business side of it, everything was broken down to a perfect system that nearly guaranteed success on the cruise ship. Why not do the same? After leaving the cruise ship I joined my family’s business and took over the marketing and much of the business side of things and I haven’t looked back. Needless to say, my photography has much improved over the years; but even more so, my business plan.
The evolution of digital photography has not been linear. The greatest challenge for contemporary photographers is to distinguish themselves from the ever-present competition. Only by increasing the technical and artistic quality of their images to a higher level can photographers achieve a signature. This signature will take shape by studying the most profound facets of photography through the finest lighting, the study of physiognomy, gesture, composition and post-production while developing one’s own style. Achieving an authentic signature will permit one’s business to grow and distance itself from the competition.
A signature is a way of creating an image in order to give it an immediate value to the eyes of a clientele who knows how to recognize it. Thanks to their unique signature, Louise and Joseph’s reputation has allowed them over the last 40 years to share their knowledge by teaching in France, Italy, Spain, Belgium, Germany, Austria, the Philippines, Australia, New Zealand, Korea, China, Martinique, Canada, and the United States. Creating a work of art is always the result of great passion. The challenge is having one’s signature emerge in this work of art. Louise and Joseph’s have had a successful career with both their clients and colleagues throughout the years. They continue to develop and evolve as photographers while at the same time having the opportunity to give back to the craft by teaching and sharing their knowledge to many photographers around the world.
We have a strong desire to communicate our style and also the boldness to push always further the creative quest for the photography. Our conception of the portrait is dynamic, emotional and authentic. We approach teaching in the same way. A quotation that we like very much is the following one: ” To teach, it is not to fill a bucket, but to light a fire. “
Two professional photographers from Montreal, Canada; husband and wife team since 1989. We have been in the business of photography for more than 35 years. We always want to set high quality standards so that our work is sought-after and appreciated. We are recognized for our capacity to seize the spontaneity of the moment and also especially for our sensitive approach of the art of portrait. Simplicity in the concept, is our brand. We have repeatedly been invited to share our knowledge in France, Belgium, Germany, in Quebec and in the rest of Canada as speakers. We like sharing our experience with photographers who also live this exciting and rewarding career.
John Ratchford has been in business since Dec of 1988. Always a portrait photographer, John built a successful school portrait business until he sold it Jostens in 2003. He then built a Senior market modelling after the US studios. Since then business had evolved into a large community event in the form of Ratchford Next Top Model and Next Top Tween among other event based promotions. He is known for his uplifting experiences that his clients have, some describing it as life changing.
Shooting & Creating for the last 10 years Nikki has built a large following and a vast network of happy clients.
2017 Winner of a Bronze Medal the coveted World Cup of Photography for Canada – Portrait Category.
2018 Nikki earned her Masters Degree in Photography with Professional Photographers of America as well as being up for the most sought after Grand Imaging Award in Atlanta, Georgia in January 2019.
Nikki has been an educator and mentor to many photographers all over Canada, the U.S. and Europe. She has enjoyed a wonderful career as a portrait photographer, and going forward will continue to create tools and educational products for other photographers to learn from her.