Who cares if you are a good photographer?
This is what I have learned AFTER 40 + years in the business of photography.
Today the consumer’s perception of photography services is simple.
- Many customers do not care about your passion.
- The same ones do not care how creative you can be.
- They do not care how much money you make as long as you don’t take too
much from them.
As a matter of fact, if they can bargain you to the end (of your business), they will.
You see, this kind of client only cares about what’s in it for him/her. Your creativity will come into play once he/she has done business with you and has seen the results.
Results such as:
- Seeing friends and neighbours rave about their images.
- Having pride in displaying those images in their living space.
- Experiencing a life-changing moment with someone who truly cares.
- Having the feeling that they have discovered a true expert.
- Working with a photographer who brings solutions to existing visual problems
- Seeing company profits go up, because of the images used
- Realizing that the sales force is bringing in more $$$, all because of your visual contribution.
This is what really counts
It is your job to show each of your clients what is the value of the services you bring
It’s you job to SELECT the right kind of clients who will feel a true connection with you and your story.
Being at the head of a major studio for 25 years, I never had a client call me on
Monday morning saying: “Andre, I know you need money this week, so here’s a job to do”.
Andre Amyot, otherwise known as the PhotoCoach, offers his training and coaching services to professional photographers since the year 2000. Before this, he was the owner of one of the largest commercial studios in Quebec, Canada for 25 years. His business generated more than $1,8 million sales. Today, Andre offers a new Photocoach online Business System. It delivers to professional photographers the much needed solutions to reach their own level of success.
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